Leverage Software
THE CHALLENGE
Leverage Software is a pioneer in enterprise social networking, offering a software as a service (SaaS) platform that powers communities for more than 275 companies and government entities, including Microsoft, HP, Salesforce.com, Charles Schwab, McKesson, Dow Jones and The New York Times. Seeing a site overhaul as an opportunity to humanize the brand and highlight the company’s commitment to its customers, Leverage turned to Infield Design.
THE SOLUTION
ID looked closely at the company’s analytics on the relative popularity of community/interactive areas of previous Leverage sites, and used that information to re-envision the site and draw out Leverage’s human side. We also managed an inclusive design process, which allowed us to capitalize on the company’s employee brainpower in business, engineering, and design. Through nimble prototyping, revisions, and production, ID launched Leverage’s new site within three weeks.
THE RESULTS
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A strong, energetic design that conveys the dynamic nature of grassroots communications online.
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Streamlined access to the content-rich areas of the site that showcase the innovative Leverage Software platform
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Increased focused on Leverage’s 3 key markets for social networking software—employees & internal communications, channel partners, and citizens/government—coupled with real-world examples that illustrate how Leverage customers have made a difference inside their organizations.
